Businesses are now heavily reliant on communicating with their customers, and those customers are generally found online. It is therefore becoming increasingly important for businesses to have a social media presence in order to connect and engage with audiences on a personal level. Common social media programs for businesses include Facebook, Twitter, LinkedIn and Google+.
This role typically falls to administrative support employees, who can help turn what was once a faceless company logo on a website into a series of conversations via social media. These methods of communication can help foster the business’s public image, create a voice its customers can relate to and enable creating connections with potential clients.